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Digital Marketing
Marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date. A great marketing strategy is about determining exactly what you need to say to make the right first impression in order keep the conversation going.
The short answer? Yes!
When it comes down to it, there are numerous reasons to separate personal from business. For most SMB owners, there a two very important reasons that come to mind, instances of which I tend to encounter the most:
In the first instance, using a personal account for a business page can be very limiting. With personal accounts it’s nearly impossible to grow and target new audiences, gain valuable insights into post and page performance as well as gather insights about your audience, or even give your business the boost it needs by growing leads and sales through targeted ads. Now, wouldn’t all that be nice?
In the second instance, the problem here really comes down to your audience and what your audience wants to see. Most audiences want to see posts that have to do with your brand, products and services. So, when you post photos about something that has nothing to do with your business’s products or services, like say, a meme that without context has no correlation to your business, or that family bbq (unless you sell charcoal, grills, patio furniture, etc...), the flowers your husband gave you (unless you’re a florist), or multiple photos of that hike you went on (unless you sell hiking/outdoor equipment or at least feature it in your posts), your audience quickly becomes disengaged from your brand and you will likely loose followers (and potential customers). Yours followers don’t care about all the other things that you think are rad, especially when those things don’t relate to your business.
If you haven’t already, set your business up with its own business social accounts ASAP! Keep it the content relevant, and for the sake of the rest of us followers, please stop posting about things that have nothing to do your business! Your audience follows your business because they want to see what makes your business awesome, not you. Show your followers why you’re the expert and your business is the best in its industry!
If you need any more reason than that, here are five more benefits to separating business social media accounts from personal! https://www.google.com/amp/s/www.semrush.com/blog/personal-vs-business-why-you-need-separate-social-accounts/amp/
In order to be a successful small business owner in this fast-paced, tech-sazzy digital world, you will need to do more than just utilize one digital marketing tool or another and hope for the best.
